Swatch Watches

Swatch Watches

The very first Swatch watches were introduced in 1983 in Switzerland. The design was very thin and made from plastic with an analogue style face. It was made from high quality materials, but was affordable. There were two reasons for this design. The first was to compete with the Japanese who were very successful with their thin, digital watches. The second was to have a watch that could be worn for fun, something different than the expensive formal styles. As a matter of fact, Swatch originally meant second watch. To say they were very successful is an understatement. The result was a worldwide phenomenon that has gone into the history books.

In the initial times of its origin, it competed with Japanese digital watches and its informal and a funny style made public more attracted to these swatch watches. They were born in the year of 1983 and during the mid 80's; they were so popular among the youngsters and trend setters. There were common names for those who wear this, swatchies. With the marketing of swatch watches, watches had become something to show off rather than a device to count time. They were more considered to be a fashion device and were worn as a fun.

Swatch watches are known to be extremely fashionable and a brand can be flaunted by those who believe in keeping up with the trends of the time. Moreover, Swatch have a lot of fun options, which makes personal exclusivity available for those who wear their watches. Swatch watches have been designed keeping in mind the many needs of the different individuals according to their gender, appeals and age. Customized, based on the philosophy of individuality, glamour and simplicity, watches designed under the umbrella of the Swatch brand, have limitless options for all to choose from.

Swatch Watches