Citizen Quartz Watches

Citizen Quartz Watches

Citizen Watch Company is a watch brand that was established in 1924. The men who established the company chose Citizen as the name so that it would be easily recognizable to people everywhere. Citizen has become a world wide company in the last seventy-five years and is now recognized as a global brand. Every year since the year 1986 Citizen has been recognized as the largest watchmaker in the world.

Citizen is also recognized for the innovative technology that they use to make Citizen watches. Citizen has been first for many types of watches. They were the first to create the world's slimmest LCD. They had the first voice recognition watch. The Citizen dive watches were the first to have an electronic depth sensor. New to Citizen watches is the Eco-Drive collection, which is ecologically friendly. Eco-Drive watches are powered by light rather than a battery.

During the revolutionary introduction of quartz watches, Citizen embarked on one of the most aggressive and unique advertising campaigns in watch history. While other companies showed various styles of product, trying to catch the consumers' eye, Citizen used world renowned landmarks to establish the quality and accuracy of their products. This creative approach created an interest in their products and slowly they began to take more retail space from the competition.

During the 1980's, when watches started to become more than just a timepiece, Citizen became the number one selling watch in the United States. With catchy phrases as "You can never be too rich or too thin", they introduced the thinnest quartz watch in existence. Their creative department has always been on the cutting edge to offer their customers the best quality and styles of any watch manufacturer.

Citizen Quartz Watches