Mickey Mouse Watches
Ingersoll manufactured Mickey Mouse watches through out the 1940s and 1950s and in the 1960s Ingersoll became US Time which eventually ended up as Timex. In tune with the age, they went about designing new classics such as the iconic Mod Watches. A rare and much sought after watch was the backwards Goofy, manufactured by Helbros. Somewhat quixotically the numbers were placed in backwards order to accommodate Goofy's hands moving backwards a little difficult for learning to tell the time! As soon as they appeared in 1972 the watches gained a cult status. The original cost of the watch was $19.95 but by the mid 1990s enthusiastic collectors were willing to pay upwards of $800. Eventually, several different manufacturers were licensed to make Disney watches, starting with Bradley in 1972 followed in 1987, Lorus. Today some of the most well known watch makers are proud to be associated with Mickey Mouse and his friends including Seiko, Fossil, and Colibri.
The Citizen Watch Company began in Tokyo in 1918 as the Shokosha Watch Research Institute. Its name was changed to Citizen Watch Company in 1930. Mickey Mouse watches became part of its standard repertoire some time in the 1960's and the eco-drive that Citizens made famous was introduced in April of 1966. Citizen eco-drive wrist watches require no battery and are simply powered by light, and thus ecologically friendly.
This company developed into the Waterbury Watch Company, which specialized in affordable mechanical watches. Waterbury became famous in the 1930's with their Mickey Mouse watches and clocks that today are worth far more than the £1.50 they cost. When the Great Depression hit America in the 1940's, this company was bought out by the U.S. Time Company.
Mickey Mouse Watches
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